5. Deployment and use of tracking, analysis tools and social plugins
5.1 Google Tag Manager
To make our website the best it can be for you, we use various tracking and marketing tools. The data collected by these tools shows us which content interests you the most, where we can improve our services and which target group we should still address. To enable this tracking, appropriate sections of code must be integrated into our website.
In order to use Google Tag Manager, we need your consent, which we obtain via our cookie popup. According to Art. 6 para. 1 lit. a DSGVO, this consent forms the legal basis for the processing of personal data that may occur when collected by web analytics tools. In addition to consent, we have a legitimate interest in analyzing the behavior of visitors to our website in order to improve our offer technically and economically. The legal basis for this is Art. 6 para. 1 lit. f DSGVO. For more information about Google Tag Manager, we recommend you visit the FAQs at https://support.google.com/tagmanager/?hl=de#topic=3441530.
5.2 Google Analytics
This offer uses Google Analytics, a web analytics service provided by Google Inc. (“Google“). Google Analytics uses “cookies”, which are text files placed on users’ computers, to help the website analyze how users use the site. The information generated by the cookie about the use of this website by users is usually transmitted to a Google server in the USA and stored there.
In the event that IP anonymization is activated on this website, however, Google will truncate the user’s IP address beforehand within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. . IP anonymization is active on this website. On behalf of the operator of this website, Google will use this information for the purpose of evaluating the use of the website by users, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator.
For more information on Google’s use of data for advertising purposes, settings and opt-out options, please visit Google’s websites: https://www.google.com/intl/de/policies/privacy/partners/ (“Data use by Google when you use our partners’ websites or apps”), http://www.google.com/policies/technologies/ads (“Data use for advertising purposes”), http://www.google.de/settings/ads (“Manage information Google uses to show you ads”) and http://www.google.com/ads/preferences/ (“Determine what ads Google shows you”).
As an alternative to the browser add-on or within browsers on mobile devices, please click this link to prevent the collection by Google Analytics within this website in the future. This will place an opt-out cookie on your device. If you delete your cookies, you must click this link again.
The following tracking and analysis tools are used:
* Google Analytics Dashboard for WP (GADWP)
* Slimstat Analytics
* Slimstat Analytics – Custom DB
* Slimstat Analytics – Heatmap
* Download Monitor
* Email before Download
* Email Subscribers & Newsletters
- Purpose of data processing: The provider (or its web space provider) collects data about each access to the offer (so-called server log files). The provider uses the log data only for statistical analysis for the purpose of operation, security and optimization of the offer. However, the provider reserves the right to subsequently review the log data if there is a justified suspicion of unlawful use based on concrete indications.
- Type of data: Access data includes: Name of the accessed website, file, date and time of access, amount of data transferred, notification of successful access, browser type and version, the user’s operating system, referrer URL (the previously visited page), IP address and the requesting provider.
- The legal basis for data processing is Art. 6 DSGVO
- The user has the right to receive, upon request and free of charge, information about the personal data stored about him. . In addition, the user has the right to correct incorrect data, blocking and deletion of his personal data, provided that this does not conflict with any legal obligation to retain data. Please contact the above addresses in this regard.
5.3 Google Ads and Google Ads Conversion-Tracking
We use Google Ads (formerly Google AdWords) as an online marketing measure to promote our products and services. Therefore, our website uses the conversion tracking tool of Google Inc. used. In Europe, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. This tracking tool allows us to better tailor our advertising offers to your interests and needs.
A conversion occurs when you click on our ad in your Google search and then take another action, such as visiting our website. With the help of the Google conversion tracking tool, we record what happens after a click on our Google Ads ad.
Through the conversion tracking tool, we can see which keywords, ads, ad groups, and campaigns lead to the desired customer actions. No personal data is collected in the process. This conversion data enables us to measure the success of individual advertising measures and consequently to optimize our online marketing activities. The data obtained also enables us to tailor our website to your needs in a more interesting and individual way.
On our website we have included a conversion code section. When you click on one of our Google Ads ads, the “Conversion” cookie from a Google domain is stored in your browser. This recognizes when you complete an action on our website and saves your action as a conversion. The cookie is read and the conversion data is sent back to Google Ads. For ads that Google shows in various places on the web, cookies named “_gads” or “_gac” may be set under our domain.
In most cases, conversion cookies expire after 30 days. The cookies named “Conversion” and “_gac” have a duration of 3 months.
You can choose not to participate in Google Ads conversion tracking at any time. If you disable the Google conversion tracking cookie in your browser, you prevent conversion tracking. In this case, you will not be included in the statistics of the tracking tool. You can change the cookie settings in your browser at any time. The exact procedure varies depending on the browser. Under the section “Cookies” you will find corresponding links to instructions for the most common browsers.
If you have consented to the use of Google Ads conversion tracking, the corresponding data processing is based on this consent. This consent constitutes pursuant to Art. 6 para. 1 lit. A DSGVO (consent) is the legal basis for the processing of personal data.
In addition, we have a legitimate interest in using Google Ads Conversion Tracking to optimize our online service and marketing efforts. The corresponding legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). We only use Google Ads Conversion Tracking if you have given your consent.
The Google Ads Data Processing Terms, which reference the Standard Contractual Clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/.
5.4 Font Awesome
Our website uses Font Awesome, a service provided by the US company Fonticons (307 S. Main St., Suite 202, Bentonville, AR 72712, USA). When you visit our website, the Font Awesome web font (especially icons) are loaded via the Font Awesome content delivery network (CDN). This ensures a consistent display of icons across all devices to make the content on our website clearer, more attractive and better structured. The icons are inserted in the form of HTML code and not as an image, so they can be easily modified and do not slow down the loading speed of our website.
In order to load the web font, your browser must connect to the servers of Fonticons, Inc. Your IP address is recorded in the process. Font Awesome collects technical data and also which icon files are downloaded and when. This data is collected to improve CDNs and to detect and fix errors. Font Awesome does not set cookies.
Data in identifiable form is usually stored on CDN servers for only a few weeks. Aggregated statistics on CDN usage can also be stored for longer periods of time. Font Awesome does not store any personally identifiable information through the Content Delivery Networks.
Where you have consented to Font Awesome being used, the relevant data processing is based on that consent. This consent constitutes pursuant to Art. 6 para. 1 lit. a DSGVO (consent) is the legal basis for the processing of personal data.
In addition, we have a legitimate interest in using Font Awesome to improve our online service. The relevant legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). However, Font Awesome is only used if you have given your consent.
Our website uses Matomo. Matomo is an open source website analytics software provided by InnoCraft Ltd (7 Waterloo Quay PO625, 6140 Wellington).
So-called “cookies” are used for this purpose. These are stored on users’ computers, the information generated about use of this website is transmitted to a server and thus enables analysis.
If you are logged into your YouTube account, YouTube can associate your interactions on our website with your profile using cookies. This includes information such as session duration, bounce rate, approximate location, and technical data such as browser type, screen resolution, or Internet service provider. If you are not logged into a Google Account or YouTube account, less interaction data is stored because fewer cookies are set. Googles then stores data associated with your device, browser, or app. This preserves your preferred language settings, for example.
Further information on the use of data by Google, as well as setting and objection options, can be found on the following Google web pages:
- https://www.google.com/intl/de/policies/privacy/partners/ (“Data use by Google when you use our partners’ websites or apps”).
- http://www.google.com/policies/technologies/ads (“Data use for advertising purposes”)
- http://www.google.de/settings/ads (“manage information that Google uses to serve ads to you”).
- http://www.google.com/ads/preferences/ (“Determine what ads Google shows you”).
5.8 Real Cookie Banner
We use the “Real Cookie Banner” consent tool to manage the cookies and similar technologies used (tracking pixels, web beacons, etc.) and related consents. Details on how “Real Cookie Banner” works can be found at https://devowl.io/knowledge-base/real-cookie-banner-data-processing/.
The legal basis for the processing of personal data in this context is Art. 6 para. 1 lit. c GDPR and Art. 6 para. 1 lit. f DS-GVO. Our legitimate interest is the management of the cookies and similar technologies used and the related consents.
The provision of personal data is neither contractually required nor necessary for the conclusion of a contract. You are not obliged to provide the personal data. If you do not provide the personal data, we will not be able to manage your consents.
6. Deletion, blocking and duration of storage of personal data
We process and store your personal data only for the period of time required to achieve the respective purpose of storage or as provided for by the various retention periods stipulated by law.
After the end of a storage purpose or after the expiration of the retention period provided by law, the personal data will be routinely blocked or deleted for further processing in accordance with the statutory provisions.
7. Data protection rights of the data subject
If you have questions about your personal data, you can contact us in writing at any time. You have the following rights according to DS-GVO:
7.1 The right to information (sub-item Art. 15 DS-GVO)
You have the right to obtain information at any time about which categories and information about your personal data are processed by us for which purpose and how long and according to which criteria these data are stored and whether automated decision-making including profiling is used in this context. In addition, you have the right to know which recipients or categories of recipients your data have been or will be disclosed to; in particular in the case of recipients in third countries or international organizations. In this case, you also have the right to be informed about appropriate safeguards in connection with the transfer of your personal data.
In addition to the right to complain to the supervisory authority and the right to information about the origin of your data, you have the right to erasure, rectification, as well as the right to restriction for or the right to object to processing of your personal data.
In all the above cases, you have the right to request from the data processor a free copy of your personal data processed by us. For any additional copies that you request or that go beyond the data subject’s right to information, we are entitled to charge a reasonable administrative fee.
7.2 The right to rectification (Art. 16 DS-GVO).
You have the right to request the immediate rectification of your inaccurate personal data and, taking into account the purposes of the processing, to request the completion of incomplete personal data, including by means of a supplementary declaration.
If you wish to exercise the right to rectification, you may contact our data protection officer or the controller at any time.
7.3 The right to erasure (Art. 17 DS-GVO)
You have the right to request the immediate deletion of your data (“right to be forgotten”) in particular if the storage of the data is no longer necessary, you revoke your consent to data processing, your data has been processed unlawfully or has been collected unlawfully and there is a legal obligation to delete it under EU or national law.
However, the right to be forgotten does not apply if there is an overriding right to freedom of expression or freedom of information, the storage of data is necessary for the fulfillment of a legal obligation (e.g., retention obligations), archiving purposes conflict with the deletion or the storage serves to assert, exercise or defend legal claims.
7.4 The right to restriction (Art. 18 DS-GVO)
You have the right to request restriction of the processing of your data by the controller if the accuracy of the data is disputed by you, the processing is unlawful, you refuse the erasure of your personal data and instead request restriction of the processing, if the necessity for the purpose of processing ceases to apply or you have objected to the processing pursuant to Article 21(1), as long as it has not yet been determined whether legitimate grounds on our part override yours.
7.5 The right to data portability (Article 20 DS-GVO).
You have the right to the portability of your personal data, which you have provided to our company in a common format, so that you can have your personal data forwarded to another responsible party without hindrance, provided, for example, that consent has been given on your part and the processing is carried out by means of an automated procedure.
7.6 The right to object (Art. 21 DS-GVO).
You have the right to object at any time to the collection, processing or use of your personal data for purposes of direct marketing or market and opinion research, as well as general business-like data processing, unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights and freedoms.
In addition, you cannot exercise your right to object if a legal provision provides for the collection, processing or use of the data or obliges the collection, processing or use.
7.7 Right of appeal to the data protection supervisory authority (Art. 77 DS-GVO in conjunction with § 19 BDSG).
You are granted the right to complain to the competent supervisory authority if you believe that there has been a breach in the processing of your personal data.
7.8 Right to revoke consent granted under data protection law (Art. 7 (3) DS-GVO)
You may revoke a granted consent for the processing of your personal data at any time and without giving reasons. This also applies to the revocation of declarations of consent that was given to us before the EU General Data Protection Regulation came into force.
8. Legal basis of processing
When processing personal data for which we obtain the consent of the data subject, Article 6 (1), sentence 1 a) of the General Data Protection Regulation (GDPR) serves as the legal basis.
When processing personal data that is necessary for the performance of a contract to which the data subject is a party, Art. 6 para. 1, sentence 1 b) (DSGVO) serves as the legal basis. This provision also covers processing operations that are necessary for the performance of pre-contractual measures.
If processing of personal data is necessary for compliance with a legal obligation to which our company is subject, Art. 6 para. 1, sentence 1 c) (DSGVO) serves as the legal basis.
If processing is necessary to protect a legitimate interest of our company or a third party and if the interests, fundamental rights and freedoms of the data subject do not override the former interest, Art. 6 (1) sentence 1 f) (DSGVO) serves as the legal basis for the processing. The legitimate interest of our company lies in the performance of our business activities as well as in the analysis, optimization and maintenance of the security of our online offer.
9. Transfer of data to third parties
We only transfer data if there is a legal obligation to do so. This is the case if government institutions (e.g. law enforcement agencies) request information in writing or if a court order exists.
A transfer of personal data to so-called third countries outside the EU / EEA area does not take place.
10. Legal or contractual requirements for the provision of personal data and possible consequences of failure to provide such data
We hereby point out that the provision of personal data in certain cases (e.g. tax regulations) is required by law or may result from contractual regulations (e.g. information on/of the contractual partner). For example, it may be necessary for the conclusion of a contract that the data subject/contractual partner must provide his/her personal data so that his/her request (e.g. order) can be processed by us at all. An obligation to provide personal data arises primarily when a contract is concluded. Should no
personal data be provided in this case, the contract with the data subject cannot be concluded. Before providing personal data by the data subject, the data subject may contact our data protection officer or the controller. The data protection officer or the controller will then inform the data subject whether the provision of the required personal data is required by law or contract or necessary for the conclusion of the contract and whether an obligation arises from the concerns of the data subject to provide the personal data or what the consequences are for the data subject of not providing the requested data.
11. Existence of automated decision-making
As a responsible company, we do not use automated decision-making or profiling in our business relationships.
We look forward to hearing from you. We will be happy to answer any questions you may have!